It is inevitable that in the coming years, telephone surveys will be replaced by online surveys as to the dominating collection method in market research. Besides institutes, in-house market researchers will increasingly be the main purchasers. In the course of this development the importance of international online panels will increase.
Panelists have to be motivated
The current method of recruiting new survey participants through financial incentives is becoming increasingly difficult and leads to biased samples.
Potential panel participants must be given other than mere financial incentives. Recruitment procedures must be able to react to the market's demand.
This trend was adopted by the Respondi AG through its public opinion platforms sozioland and demandi.
The recruitment process focuses on the two main internet incitements : curiosity and the interest in expressing oneself. In specific motto surveys to various topics such as politics, society, sports, health and culture, the potential survey participants are invited to according to their interests. These motto surveys are published on topic-specific cooperation-sites in the internet. The Respondi AG finds its future panel members, using this procedure, wherever they linger in the internet: on special interest sites, in forums and in communities.
Curiosity as an instrument of commitment
In order to bind members of the opinion platform sozioland and demandi as long-term visitors, all results of the motto surveys are editorially managed and launched online. Furthermore, visitors can use real-time statistics, knowledge- and psychological tests, discussion forums, online presentations and further offers. With this offer the Respondi AG motivates the participation in surveys far more then just through financial incentives.
Clear advantages thanks to the respondi panel
Our way of recruiting guarantees a greater commitment of the survey participants and leads to smaller panel effects at a high rate of response. This procedure enables Respondi AG to operate efficiently and to systematically recruit sample requests (online-gamer, teenager, seniors, decisioners)
We also recruit offline
In order to provide an as large as possible spectrum of survey participants, the Respondi AG relies not only upon online recruitment procedures, but also on offline recruitment. Market research institutions recruit in several countries offline for the Respondi AG. The market research institutions systematically recruit survey participants for the respondi panel, by telephone- and face to face surveys.
Respondi leads its customers to success
In the public portals sozioland and demandi, members are systematically invited to register in the high quality respondi panel. The participants available for market- and opinion research studies of our customers can be found here. At the end of this process our customers are able, together with respondi, to react according to their own demands and requests.
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